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Key highlights: Merkle’s campaign for Twitter, which involved creating a cross-channel strategy that leveraged the best parts of the platform, earned them both the Most Creative Performance Marketing Campaign and Best Integrated Performance Campaign awards. Judges commented that the campaign was “an out-and-out winner in terms of what it’s achieved for performance marketing innovation and creativity.” This allowed Twitter to effectively utilise the data and implement it resulting in impressive results. The Global Excellence award was presented to Awin and Nike for their campaign which enabled Nike to push their range in the EMEA region, continuing the legacy of their Air Jordan Sneaker product. They successfully embraced affiliate across multiple channels, “resulting in impressive coverage and results.”

Affiliate programmePerformance campaignMost creative performance marketing campaignCampaign awards winnersCampaign awardsBest integrated performance campaignGlobal excellenceAir jordan sneakerCult beautyBest managed affiliate programmeEnterprise levelபுதல்வனாக ஏற்றுக்கொள் ப்ரோக்ராம்செயல்திறன் பிரச்சாரம்பெரும்பாலானவை படைப்பு செயல்திறன் சந்தைப்படுத்தல் பிரச்சாரம்பிரச்சாரம் விருதுகள் வெற்றியாளர்கள்பிரச்சாரம் விருதுகள்