Berklee’s Mike King shares music business advice
Mike King, a music business marketing veteran and Vice President of Enrollment at Berklee College, shares his own story starting out in the industry and offers some valuable lessons on how to succeed in a difficult field.
Mike King is a course author, instructor, and the Vice President of Enrollment at Berklee College of Music and Chief Marketing Officer (CMO) at Berklee Online. Prior to Berklee, Mike was the Marketing/Product Manager at Rykodisc, where he worked with artists including Mickey Hart of the Grateful Dead, Jeb Loy Nichols, Morphine, Jess Klein, Voices on the Verge, Bill Hicks, the Slip, Pork Tornado (Phish), Kelly Joe Phelps, and Frank Zappa’s estate. Mike’s music business advice has influenced thousands of musicians at Berklee and beyond. Here he shares more on how he got started, as well as his top tips.