by Guest Writer
Trish Tothova, Marketing & Sales Manager at Enjoy Digital share her insights on the Ecommerce landscape and how this year will earmark a bigger shift to online marketplaces.
The fundamentals of shopping have rapidly changed.
A 2020 worldwide study on consumer shopping behaviours found Amazon is now the top source of inspiration for online shopping. Over taking search engines, TV & advertising, social media, and other marketing avenues.
So, what does this say about the ecommerce industry?
To begin, worldwide retail ecommerce sales grew by a staggering 27.6% last year. In 2021 there is a further projected 14.3% growth, forecasting over £611bn in ecommerce sales.