Clothing brand SEVENLAYER shows simple is beautiful
The future’s looking bright for SEVENLAYER, a military-inspired clothing brand which is taking its retail offering up a gear
Published: Wednesday 10th March 2021
You could say that SEVENLAYER is taking the world of outerwear by storm, but then you’d have to forgive the dubious word play. The truth is, this newly thought-out military-inspired brand hailing from Manchester is on the rise. Despite the complications deriving from the pandemic, it’s going from strength to strength.
At the helm is CEO and Creative Director Jamie Lundy, an entrepreneur and former award-winning design engineer, who appreciates the need for balance in the brand’s design ethos: “Our motto is to combine fashion with functionality – and style with performance,” says Lundy. “We don’t believe in overcomplicating our designs, everything is there for a reason – where the beauty of clean lines and a considered approach come together.”