How one Lakeland-native found her path in the music industry
President of VEVA Sound explains how industry adapted during pandemic
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Deborah Fairchild is the president of VEVA Sound based in Nashville, Tenn. (WKMG 2021)
Growing up in Florida, Deborah Fairchild loved music and everything that went with it, but she didn’t know how she would make her way in the industry without a musical talent.
“I didn’t really know exactly what I wanted to do. I can’t sing, I’m not a great guitar player, I do have guitars, I’m not amazing in that way,” the VEVA Sound president said.