Keywords, in the context of search engines and SEO, are specific words or phrases that users enter in to search engines when searching for information on a particular topic
Measuring the return on investment (ROI) allows you to track the effectiveness of your campaigns and determine if they are worth the investment. Consider all the factors that contribute to your investment: the cost of the content, advertising spending, software, etc. Benchmarking your performance helps you understand how your real estate content marketing efforts stack