Article - Maximizing Direct Bookings: The Impact of Enhanced Online Visibility for Hotels - The travel and tourism industry continues to be highly competitive, with people eager to travel again and hotels and chains vying for business against online travel agencies, vacation rentals, and booking sites. After the pandemic in 2021, Google searches for hotels increased by 92%. According to statistics, more than 90% of travelers will do research online, and 82% will complete their booking online.
Lead generation is a crucial aspect of digital marketing that involves attracting potential customers and encouraging them to show interest in your product or service. By using online platforms such as websites, social media, and emails, digital marketers identify and cultivate potential buyers and turn them into customers.
A diploma in digital marketing can enhance one s ability to promote products and services effectively in the online domain and open up a range of job opportunities. Short-term diploma programs, lasting from three months to a year, can help individuals master the art of digital marketing, with some programs even open to those who have completed their 10th-grade education. The cost ranges from INR 10,000 to INR 1,00,000, with both online and offline learning modes available.