commerce in the last couple years, so those are engaging in social commerce. social commerce is the new buzzword using the traditional trends of social media and e commerce. and small business owners and industry experts recently gathered in new york city to discuss the emerging market at business insider social commerce summit. the way engage in twitter and google plus, people are creating content. it s no longer a page sen trick word. it s giving us the ability to start to create relationships between the users and these brands. for john, creator and ceo of open sky, a celebrity kerr rated shopping website. it s that it s boutique-like shopping in a facebook-like environment.