All brands want to engage in conversation and anticipate the needs of their customers to win their loyalty. They seek to replace reactivity with proactivity, with a market segmentation in order to adapt their offers to shifting customer goals. According to Gartner, more than 50% of contacts will be outbound in 2025.
The expansion follows Jack Morton’s rapid growth in the region. The agency was recently certified as a Great Place to Work® UAE 2022 and took home six Cannes Lions Awards, including a Grand Prix, and 16 Dubai Lynx Awards for its work with adidas.
The Human Rights Foundation and its agency TAXI (a VMLY&R company) won the Best in Show award in the 2022 ANA Multicultural Excellence Awards competition for the campaign “Uncomfortable Truth.”