Roku Originals will debut on the streaming platform on May 20.
Content will initially consist of former Quibi shows, but Roku announced that more would come later this year.
Roku is also launching promotions on select streaming devices.
True to its word, Roku is providing more details about the new Roku Originals that it announced last month. The content, which kicks off with the help of rebranded Quibi shows, will be available on May 20 with a lineup of 30 original programs.
Roku states that it will bring more content later this year, but for now, viewers will be able to watch shows starring big names like Kevin Hart in Die Hart and Chrissy Teigen in Chrissy s Court.
Roku, Inc.
(NASDAQ: ROKU) today announced it will debut Roku Originals on The Roku Channel on May 20, in celebration of Streaming Day. The Roku Originals launch lineup, which features 30 titles, includes award-winning and scripted series, such as Die Hart,
and Reno 911! documentaries, such as Blackballed and Big Rad Wolf, and alternative and reality programming, including Punk d and Chrissy s Court. Roku Originals will be available exclusively on The Roku Channel.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210513005584/en/
Roku Originals (Graphic: Business Wire) The launch of Roku Originals will bring incredible, premium entertainment that has breadth, depth and diversity to the millions of streamers who regularly visit The Roku Channel and to many new viewers who may not even have a Roku device and it s all available for free, said Sweta Patel, Vice President of Engagement Growth Marke
Shrilekha Pethe- April 22, 2021, 10:57 AM EDT SHARE ON:
Roku will re-brand the content from its acquisition of Quibi as âRoku Originalsâ which will be launched on the Roku Channel. Roku Originals will also be the name of future original programming from the digital media player company.
Roku (
ROKU) expects to release 75 Roku Originals on the Roku Channel this year. In 4Q 2020, the Roku Channel reached 63 million people in the United States, reflecting over 100% year-on-year growth.
Rokuâs VP of Engagement Growth Marketing, Sweta Patel said, âWeâre thrilled to introduce this award-winning and diverse portfolio of entertainment under the Roku Originals brand â itâs relevant, fun and thought-provoking TV that has something for everyone from the best talent in Hollywoodâ¦The Roku Channel is the place for incredible, free programming and we are excited to bring this premium content to the biggest screen in
What you need to know
Roku today announced Roku Originals.
Quibi content will be the first set of shows to debut under the brand.
The company will make a fuller, more fleshed-out announcement later in May.
Roku purchased Quiibi for significantly less than $100 million earlier this year, and now the company is integrating this content into its platform. Like other streaming services before it, Roku is adopting the eponymous originals label and calling these the Roku Originals. They ll be made available on The Roku Channel today, and join its slate of over 25, 000 TV shows and movies. That s not all the Roku Originals brand will be used for, however. The company has also signaled that it plans to make more original content of its own in the coming weeks. This matches earlier reports that Roku had been scouting for an original content team.