Highlights
Michael Ostheimer, a senior staff attorney for the Federal Trade Commission (FTC), joined Holland & Knight for a recent webinar presentation on social media advertising and marketing practices.
This Holland & Knight alert provides a number of key takeaways from that discussion, which includes best practice tips and inside information that can help companies enhance their regulatory compliance programs and minimize their risks associated with social media advertising and marketing. These takeaways apply to every business in every single industry sector in our economy that promotes its products or services to consumers – from financial services firms to healthcare products to retailers.