PLT Health Solutions is introducing a water-soluble version of its Zynamite ingredient to serve the surging demand for sports, energy and hydration beverages in the North American market.
As caffeine content in energy drinks climbs to new heights, some countries and retailers are banning the products or imposing age restrictions. In the US and UK, there are no national regulations that ban the sale of highly-caffeinated energy drinks, but some pediatricians and parents are calling for the nation to treat energy drinks like alcohol and cigarettes.
Consumer purchasing behavior is evolving, shifting from categories like immunity protection and foundational health towards products that enhance fitness and active lifestyles, according to the latest Health & Wellness Trends Report from supplement retailer The Vitamin Shoppe.
This month’s launches are packed with branded ingredients aimed largely at brain health, along with energy for athletic performance and a couple metabolic support products for good measure.