Morrell: That’s
Amira Rashad (MBA 1998)
Amira Rashad (MBA 1998)
Rashad: I am Amira Rashad. I am founder and CEO of BulkWhiz, an online bulk grocery platform based out of Dubai in the UAE and covering the Middle East region.
Morrell: Like Nicole, Amira has a lot of experience with the Silicon Valley business model. Before she started BulkWhiz in 2017, she worked at Facebook as the head of brand advertising in the Middle East and North Africa.
And it was in that role that she saw opportunity for BulkWhiz: The region had booming internet usage, but its e-commerce options were woefully underdeveloped. Amira thought correctly that the region’s consumers, who were already active on platforms like Facebook and YouTube, would be quick to embrace online retailers.