Global technology brand OPPO has launched an Endangered Colour campaign in partnership with the National Geographic Society.
The initiative will support the Society’s wildlife conservation efforts and highlight the industry-leading videography and photography capabilities of the OPPO series of smartphones. Featuring a content series created by National Geographic Photographer Joel Sartore using an OPPO Find X3 Pro high-definition camera, the campaign will share a world full of unimaginable colour.
As part of the Endangered Colour series, OPPO has also donated USD $500,000 to the National Geographic Society to support its wildlife conservation efforts at large.
Ethan Xue, President of OPPO Middle East and Africa said, “Endangered Colour is a campaign with a purpose to do good for the world. Its aim is to show the beauty of wildlife and reveal its vibrant array of colours captured using OPPO’s AI-powered quality photography and videography.
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