Car shoppers want to do more online than ever before. Car shoppers want easier and more convenient shopping to buying experiences as they browse for vehicles.
Client Engagement Strengthens Dealer-Customer Bond Dealers need to be willing to disrupt their habits and think like their customers. By keeping client engagement in mind, anything is possible.
While the COVID-19 pandemic didn’t overturn all the rules for client engagement, it accelerated certain trends.
Personal service will never go out of style, but clients now are accustomed to the convenience of at-home shopping. As proof, automotive dealerships who adapted to home shopping saw customer satisfaction levels soar; 72% of buyers are highly satisfied with the shopping experience, according to the 2021 Cox Automotive Car Buyer Journey Study.
To sustain that positive momentum in 2021, here are eight new rules of client engagement for dealerships to keep in mind.