coordinate collaboration among 150 scientists from 3 universities and between research groups from different fields of study as well as between researches and industry. the innovation lab in heidelberg does research into areas that have commercial potential. that s it s my job i m for it s my job to make the scientists aware of gaps in the market and stead of doing research that s not relevant to the market they examine what people need many things that end consumers can later use. production takes place next to the laboratory and involves 3 major companies. one of them is heidelberg talk. the company faces a major problem it s printing machines are optimized for paper but demand for newspapers and books is on the decline. it means to find