Ellen Digital Ventures Unveils 3 Fan-Focused Content Verticals During NewFronts Outing
Ellen Digital Ventures (EDV), the digital media company founded by beleaguered talk show host
Ellen DeGeneres and
NewFronts outing his year.
EDV, which counts 300 million social followers that generated 8 billion views last year across all platforms, is looking to target its core audiences with the overarching content brands, it says. They include: mom-focused
Bubble;
Smile, which will seek to amplify the voices of extraordinary people.
Each brand will comprise social media, mobile games, podcasts, and even experiential offerings, EDV says, including a weekend getaway called
Camp Mom.
Emmy-nominated
Lady Parts will live on Sage, where actress