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“It’s really our bread and butter to do a lot of these trips and our events,” said Gerona. In pre-pandemic times, the e-tailer held around nine influencer trips a year.
In order to host influencer trips again, brands not only needed to follow regulations, but they also needed to ensure their timing was acceptable according to the greater public. Influencers have faced backlash throughout the pandemic for being seen on social media flouting Covid-19 guidelines to travel or party.
“I don’t think anybody got any backlash whatsoever with traveling” after the Turks & Caicos event, said Gerona, who noted that Revolve is hosting another event in Bermuda in two weeks. She said this “continues to signal that the world is ready for things to reopen.”