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Embrace digital marketing tools - event organizers urged at Institute of Digital Marketing graduation ceremony

Embrace digital marketing tools - event organizers urged at Institute of Digital Marketing graduation ceremony
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SHTM Research: Building harmony between local and overseas employees

In today’s globalised world, more and more hotel firms are expanding their business overseas. Yet success in the international arena may not translate into success at home, warn Dr Alice H. Y. Hon and Mr Emmanuel Gamor of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University. With skilled managers from overseas paid 10 times more than local employees, frontline and service-oriented hotel workers are feeling increasingly disillusioned. With service standards falling, how can multinational hotel corporations build harmony between their local and overseas employees? The answer lies in trust, say the researchers, whose study offers timely and important insights for the Chinese hospitality industry.

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