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Calling bullshit On Ageism In Advertising: Lessons From JD Williams & Trinny London

Only 4% of people in ads are over the age of 60, despite that demographic controlling 25% of consumer spending. We look at how to plan and execute age-inclusive marketing campaigns

United kingdomEmma twyningTrinny woodallZara inesonShira feuerMedia agency briefingMarks spencerCentre for ageing betterAgeing betterTrinny londonTed williamsDiversity amp inclusionRand strategy

Older women: Gender pay gap is highest among over-50s

Older women face the highest gender pay gap in the UK, with those over 50 paid on average £7,000 less than their male counterparts.

United kingdomEmma twyningCaroline nokesStuart lewisEqualities committeeCentre for ageing betterOffice for national statisticNational statisticAgeing better

Older people using TikTok to defy ageist stereotypes, research finds

There are an increasing number of accounts belonging to users aged 60 and older with millions of followers

United kingdomUnited statesEmma twyningFiona gillisonSkylar krupaStuart lewisJenny krupaYale universityPew research centreHealthy later living networkUniversity of bathCentre for ageing betterOlder tiktokNot too oldHow older adultsReframing ageing

Too old to be midlife… too young to be old – are you an inbetweener ?

At 61, I refuse to be defined by my age and certainly doesn’t feel ‘past it’ – so why is society so obsessed with suggesting otherwise?

Saudi arabiaUnited kingdomSusan jacobyDavina mccallJoanna lumleyBarack obamaDean martinFrank sinatraHelen mirrenMariella frostrupEmma twyningJane fondaEmma willisIpsos moriGen alphaJacynth bassett

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