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‘Small Steps Matter’ campaign champions the power of small, achievable steps
AIA New Zealand heroes its science-backed health and wellbeing program AIA Vitality to New Zealanders with an integrated campaign from Melbourne independent creative agency Bullfrog.
Busting the myth of overnight success, the ‘Small Steps Matter’ campaign champions the power of small, achievable steps when it comes to our health and wellbeing whilst educating the audience on the unique benefits that AIA Vitality offers.
Says Angela Busby, chief strategy officer: “In a sport where success is measured in centimetres, no-one knows the power of small steps more than Dame Valerie Adams. We want to show Kiwis what they can achieve with their health and wellbeing and how we can help them get there.”