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Downloads Someone’s not a happy bunny. Well, nor would you be if you’d missed out on the biggest sales bonanza British supermarkets have ever seen. As Covid-19 and the first lockdown were driving a 9.1% surge in grocery sales [Kantar 12 w/e 19 April 2020], Easter eggs weren’t at the top of most shopping lists. Sales of chocolate eggs and novelties slumped 10.4% to £305.3m on volumes down 2.6% [Kantar 16 w/e 21 April 2020]. The decline, worth £35.5m, was driven by dismal sales in the build-up to a locked-down Easter, followed by a fire sale in the wake of the event as the supers tried to shift excess stock.

United kingdomEmma perrettNomo perrettLevi boorerSam dolanMar cruz clarkeEaster bunnySophie ellisCarol oldburyKevin flynnWaitrose easterChristine cruz clarkeSusan nashHames chocolateEaster dayTracy mcdonnell goad