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Lucky Saint: we want to be to alcohol-free what Guinness is to stout | The Big Interview
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Lucky Saint, the alcohol-free beer brand, has just closed a £3.5 million fundraise from leaders across the FMCG and marketing industries. Its shareholders now include JamJar, the venture capital fund of the founders of Innocent Drinks; Warburtons chairman Jonathan Warburton; adam&eveDDB co-founders James Murphy and David Golding; Karmarama CEO Ben Bilboul; vice president of Facebook Northern Europe Steve Hatch; and Wahaca CEO and co-founder Mark Selby.
Since launching in 2018, Lucky Saint has become the biggest independently owned alcohol-free beer brand in the UK. The hugely successful 0.5% Superior Unfiltered Lager has seen exponential growth throughout 2020 with many Industry firsts: first alcohol-free producer to 1) launch across the UK on draught and 2) to join the British Beer & Pub Association in the organisation’s 116-year history.