The minimalist-footwear company got its wish last September, joining the likes of Eileen Fisher, Patagonia, Toms and other mission-driven businesses that hew to exacting standards of corporate governance, worker engagement, environmental management and transparency to balance profit with purpose.
“Vivobarefoot was set up to be a benefit to society, to be a net-positive business for people and the planet,” Galahad Clark, the seventh-generation Clark Shoe dynasty scion who founded the brand in 2012, told Sourcing Journal. “B Corp status helps to ground our impact to society, set priorities, improve our policies, learn from the community and overall make us a better business and organization.”