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“The industry focuses on shoes made with sustainable materials as the finish line,” Asher Clark, the certified B Corp’s co-founder and chief digital officer, said in a statement. “For the sake of human and planetary health, this has to change. Our focus is on producing perfect footwear which is regenerative to feet, human movement and planetary health that’s the real challenge.” By cutting back on the materials in more than 10 of its “hero” styles, including the Tracker II FG, the Magna FG and the Primus Lite III, Vivobarefoot slashed its supporting supply chain by 36 percent. The company also eschewed virgin or petrochemical-derived components in favor of recycled, bio-based or naturally sourced alternatives. It replaced the leather in its collar linings and footbeds with wild hide from a natural-tanning facility in Ethiopia, crafted insoles from pre-consumer recycled waste and swapped any nylon and polyester with 100 percent organic cotton.

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