Prestige beauty sales in brick-and-mortar stores increased 9% in 13 weeks as beauty consumer spending drops online, reports The NPD Group.
Prestige beauty sales in brick-and-mortar stores increased 9% in the 13 weeks to the end of October 2021, compared to the same period in 2020, according to The NPD Group. Online sales for prestige beauty in this period declined 6% when compared to the same 13 weeks in 2020.
Growth driven by fragrance
Based on the 13 week period to the end of October.
Prestige beauty value sales increased 11 in first half 2021, and the total prestige beauty market was valued at £693 million between January 2021 and the end of June 2021.