Move over, ugly holiday sweaters, and make room for ugly cups. Panera Bread has unveiled its 2021 Holiday Cup Collection but with a twist. In partnership with viral TikTok star Emily Zugay known for her videos where she creates…
Just as consistently as Kris Kringle’s promise to take to the skies, a brand’s festive cup is certain to make headlines each year. This year, some holiday drink receptacles are notable for a surprisingly delightful reason: they’re ugly.
However, they’re intentionally ugly. Panera Bread teamed…
For many brands, holiday sales are the gift that keeps on giving. But getting consumers’ attention during the most wonderful – and bustling – time of the year is no easy task. That’s why you’re seeing everyone from Nestlé to Heineken up the ante with special-edition offerings and playful stunts. Here are five of The Drum’s favorites thus far.