Voice activated virtual assistant. We will speak with the Vice President of alexa. A wideranging interview with the former ceo of microsoft, Steve Ballmer. And we will hear from the ceo of starbucks to hear how the company adapts in the age of technology. This week we took Bloomberg Technology to seattle for the geek wire summit. We spent time with the biggest names in the region including amazon, microsoft, and starbucks. Lets kick it off now with my exclusive interview with amazon Vice President of alexa devices. She told us that they would not rule out partnerships with major rivals like apple and google if it means improving their voice activated technology. I am focused on trying to reduce friction for customers and drive towards what we call our Customer Experience north star. Really the idea there is that alexa is more humanlike. So, it is conversational. So we can shorten the path from where the customer is starting and where they want to be with less and less work on their par
Pencil. Is it a laptop killer . All of that ahead. It is all apple today. Ande revealed the iphone 6s new features including 3d touch, a camera and live photos that come to life. We also the most influential apple watchers with me included True Ventures partner and cofounder of june and former apple engineer. A lot to talk about. I want to start with the event. You gave it a seven out of 10. Get to 10 isay you with steve jobs. He is not there. They did a good job. There were too many things. Parts and good lacking in some places. Little off. As a from a product standpoint, solid upgrades. Emily an iphone company and lets start with the iphone. I got to try out the two new fonts. I saw the rose gold. Why do you think, not a huge Design Change . There are Little Things that are significant. A couple of interesting things. When you look at the product line, people say they look the ate but apple said redesigned. It starts with the chip. Things are they are doing with the chipset to bring
Pencil. Is it a laptop killer . All of that ahead. It is all apple today. Ande revealed the iphone 6s new features including 3d touch, a camera and live photos that come to life. We also the most influential apple watchers with me included True Ventures partner and cofounder of june and former apple engineer. A lot to talk about. I want to start with the event. You gave it a seven out of 10. Get to 10 isay you with steve jobs. He is not there. They did a good job. There were too many things. Parts and good lacking in some places. Little off. As a from a product standpoint, solid upgrades. Emily an iphone company and lets start with the iphone. I got to try out the two new fonts. I saw the rose gold. Why do you think, not a huge Design Change . There are Little Things that are significant. A couple of interesting things. When you look at the product line, people say they look the ate but apple said redesigned. It starts with the chip. Things are they are doing with the chipset to bring
Pencil. Is it a laptop killer . All of that ahead. It is all apple today. Ande revealed the iphone 6s new features including 3d touch, a camera and live photos that come to life. We also the most influential apple watchers with me included True Ventures partner and cofounder of june and former apple engineer. A lot to talk about. I want to start with the event. You gave it a seven out of 10. Get to 10 isay you with steve jobs. He is not there. They did a good job. There were too many things. Parts and good lacking in some places. Little off. As a from a product standpoint, solid upgrades. Emily an iphone company and lets start with the iphone. I got to try out the two new fonts. I saw the rose gold. Why do you think, not a huge Design Change . There are Little Things that are significant. A couple of interesting things. When you look at the product line, people say they look the ate but apple said redesigned. It starts with the chip. Things are they are doing with the chipset to bring