Asics inspires everyone to be like Olympians in latest campaign
July 22, 2021 10:08
Asics has released a new campaign for the Olympics, Be Moved.
The campaign was produced by creative production agency Chisel, which also produced the Asics women’s cricket shoes campaign.
Part of the campaign is a longer-form video, seen below, which will be promoted digitally. The 30-second spot will premiere on Channel Seven in the lead up to and during the Olympic period.
The just over one minute film highlights how the Olympics inspire everyday people to get moving. The film features a montage of both Olympic and everyday athletes participating in exercise and sports, while a voiceover narrates.