The debut of breakfast brand Evergreen’s Waffles 'N' Bites at Natural Products Expo West last month taps into a growing consumer demand for handheld and “snackable quick breakfast formats,” and frozen quick options, which Innova Market Insights suggests is a small but a potentially mighty subsegment of the market.
The debut of breakfast brand Evergreen’s Waffles 'N' Bites at Natural Products Expo West last month taps into a growing consumer demand for handheld and “snackable quick breakfast formats,” and frozen quick options, which Innova Market Insights suggests is a small but a potentially mighty subsegment of the market.
Female-founded startup Evergreen is ready to go head-to-head with legacy players that currently dominate the $1.2 billion frozen waffle set with a brightly-colored, playful new look and an updated recipe packed with fruit and vegetables that promises more nutritional benefits and flavor.