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Game of Thrones-themed wine, lower alcohol content: French winemakers try new tactics to combat falling sales – are they working?

Game of Thrones and Peaky Blinders wines. Wine in a can, maybe? French winemakers are marketing their wares in new ways to reverse a 70pc drop in sales at home since the 1960s.

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French winemakers adapt marketing as sales decline

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French winemakers adopt US-style marketing to halt falling sales

French winemakers adopt US-style marketing to halt falling sales
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French winemakers trying to survive | The Manila Times

PARIS: France s winemakers, faced with a steep decline in sales, are turning to US-style marketing to revive their fortunes, including deep dives into global pop culture.

France generalSaint emilionEmile coddensThibault bardetSylvain dadeKrystel lepresleTerms of serviceVin et societyManila timesAgence france presseVin et societe

TV tie-ins and wine in a can: How French vineyards are battling sales slide

TV tie-ins and wine in a can: How French vineyards are battling sales slide
thelocal.fr - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thelocal.fr Daily Mail and Mail on Sunday newspapers.

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