SEPANG: Standing at over 9m tall, the world’s first-ever official largest dragon fruit-shaped structure in Sepang may just be the boost the local tourism industry needs.
When asked why that is, Cho replies: “I don’t like the feeding frenzy. When I see everyone getting real frothy about something, it’s not even about the watch any more. That’s not something I enjoy being around. I try to stay away from stuff like that.” Cho regularly culls his collection and frequently sells watches because they’ve become too popular. “I wouldn’t describe it as an act of rebellion.” He shrugs. “If you’re rebelling, you’re judging something. You’re saying, ‘That’s not good enough so I’m not going to buy it.’ But I’m not against other people liking all that stuff. It’s just that the hype turns me off.”