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Reduced or no sugar claims in food and beverages are on the rise. As consumer demand grows, how can manufacturers unlock opportunities and create great-tasting, healthier alternatives?

United statesNancy hughesNimali fernandoDave douglassCalorie control councilInnova lifestyle attitudesCenters for diseaseNatural products coAmerican academy of pediatricsBusiness developmentInternational sweetener associationAustralia asia pacificNorth americaConsumer packaged goodsApura ingredientsNo calorie sweeteners