Phocuswright report highlights increasing use of generative AI in travel planning, with young Spaniards leading adoption rates globally, ahead of the Phocuswright Europe conference in Barcelona
Article - Phocuswright Research Explores Travelers Comfort Using GenAI - According to Phocuswright s latest travel research report GenAI and Emerging Tech Use Among Travelers, nearly half of travelers would be comfortable in a chatbot interaction where they provide their trip preferences and the AI platform offers a range of recommendations.