[PRESS OFFICE] According to the Everlytic 2020 Email Marketing Benchmarks report, email subscribers who have been opening their messages have been more engaged with the content than ever.
Karuna SharmaMar 10, 2021, 17:37 IST
Swiggy mistakenly addresses all its customers by one name ‘Suryakant’
As Swiggy misaddressed its users, addressing many as Suryakant, Twitterati was left scratching their heads.
Here’s what happened.Email is the primary form of communication for businesses and organisations of all sizes to their internal and external stakeholders. But what happens when you misaddress a client or customer in your email? You’ll get fired or will be politely asked to resign. Here’s what happened when Swiggy made that mistake.
Bengaluru-based food delivery platform sent out an email today referring to all its customers by one name ‘Suryakant.’