bel-air. he was sitting on the sofa strumming a bass guitar. and paul was immediately like, he plays the bass, i can connect. john was mesmerized, and the others went and played pool. they found somebody they could relate to. reporter: and alongside the elvis memorabilia, the keys to graceland, and the giant mailbox that couldn t cope with a flood of fan mail. and simple souvenirs such as a photo of a dad with his daughter, lisa marie. and there are golden memories of a different kind. the boxing gloves from world champ mohammed ali, and the bedside phone when a little less conversation just wouldn t do. elvis wanted to tour europe, outside the united states and never had the opportunity to do so. reporter: event organizers will be able to welcome a quarter of a million visitors