After 15 years of covering out-of-home, Campaign UK editor and Outdoor Media Awards first-time chair Maisie McCabe reflects on the sector’s ability to reach broader and wider - but with new sophistication and responsibility
Tech brand Elvie, alongside creative agency partner Don’t Cry Wolf, is tackling the taboo of incontinence with a big, wet out-of-home (OOH) activation that aims to create an open dialogue about the topic, while also wiping the floor with social media companies that feel the issue should be censored online.