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Executive Turntable: Ericka Coulter Joins Warner

Executive Turntable: Ericka Coulter Joins Warner
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Warner Music Launches Ad Sales & Creative Content Division

Warner Music Launches Ad Sales & Creative Content Division
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Executive Turntable: ADA Worldwide Hires EVP

Cat Kreidich to the role of executive vp. The New York-based Kreidich will lead ADA’s expanding global footprint and partnerships across international commerce and marketing, along with label/product management and operations, while reporting to Warner Music Group president of independent music & creator services Eliah Seton. A veteran of the music business, Kreidich most recently spent a year-and-a-half at Sony Music Entertainment as senior vp, commerce for legacy recordings, where she oversaw commercial activity for a $900 million group across digital and physical for artists including Mariah Carey, Billy Joel and Bob Dylan. While there, she helped restructure the department to better capitalize on the rapidly-expanding world of streaming, executing successful campaigns for Michael Jackson, Alicia Keys, Travis Scott and Bruce Springsteen.

Elsa Vivero Promoted to General Manager / Executive Vice President, Global Commercial Services at WEA

News Elsa Vivero Promoted to General Manager / Executive Vice President, Global Commercial Services at WEA Highly regarded music exec Elsa Vivero has been promoted to the newly created position of General Manager / Executive Vice President, Global Commercial Services at WEA, the Label and Artist Services division of Warner Music Group (WMG). Vivero will continue to be based in New York and report directly to Maria Weaver, President, WEA. In her expanded role, Vivero will oversee all core functions of commercial marketing and distribution that are vital to getting music to fans around the world, however they listen. She will continue to work closely with digital partners to enhance WMG’s labels’ and artists’ presence worldwide – including via playlisting, collaborative campaigns, editorial opportunities, and strategic planning. She will add physical to her remit, overseeing the physical account management and marketing services that ensure retailers small and lar

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