Elon Musk-led social media platform X is launching a creator-targeting feature that allows advertisers to run ads alongside content from specific creators. This move aims to give advertisers more control and align them with top content creators.
In a memo to employees on Thursday, which was seen by Reuters, X Chief Executive Linda Yaccarino said Musk s interview was "candid and profound," and encouraged staff to watch it. She reiterated that X s mission is to be an open platform without censorship.
Disney CEO Bob Iger explains why the company has stopped advertising on Elon Musk-led social media giant X after Musk agreed with an anti-semitic post.
X owner Elon Musk has criticized advertisers for trying to blackmail me on his own platform in an interaction with the New York Times. Advertisers like Apple, Disney and the like had recently stopped advertising on X.