Romance Was Born, Bassike, Camilla rally behind urgent cause
By Imogen Bailey | 24 May 2021
The Australian fashion industry is rallying together to support India, as it battles an intense second wave of COVID-19.
Social enterprise Artisans of Fashion and sustainability consultancy Newromantic have come together to coordinate the efforts of the local fashion industry, launching the Aus Fashion Aid for India campaign.
Taking a phased campaign approach, brands such as Romance Was Born, Bassike, We Are Kindred, Cloth & Co. Alemais (pictured), Carlie Ballard, UNIK Space, KitX and Camilla have already pledged their support for Phase 1: Shop for India, which launched on May 17.