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Leading talent managers and agents help their influencer clients land brand deals, score TV and movie roles, and launch products.
From the biggest stars on TikTok, like Charli D Amelio, to collab groups like The Crib Around the Corner, top creators often have a team helping craft their brand.
In our second annual power list, we recognized some of the top managers and agents who are guiding the careers of TikTok stars in 2021.
Between December and March, Wave House members and cofounders Fouladgar (2.9 million TikTok followers) and Jimbo Hall (1.3 million followers) scouted new talent to join their crew.
Season two introduced three new members: Ehiz Ufuah (9.9 million followers), one of the UK s largest TikTok creators, and Fairhurst (3.4 million) and Reagan Yorke (2.9 million), two American TikTok stars.
While Fouladgar and Hall found new members, the Yoke Network, the influencer-marketing agency that helped found and launch the house, was busy plotting the house s return.
To help produce the second season, Wave House and Yoke Network partnered with Brave Bison, a social-content studio and media network. In addition to its TikTok content, the house upped its YouTube presence, introducing a weekly series of reality-show episodes. The house also launched a Snapchat series and has a documentary in the works.
The group was set up by management company Yoke and now boasts 4.1 million TikTok followers of the social media content it creates from a mansion in Essex A TikTok post by influencers The Wave House promoting fashion retailer Pretty Little Thing has been banned after the group failed to clearly mark it as an advert. The ruling is the first complaint upheld by the Advertising Standards Authority (ASA) against the group of six influencers. The group was set up by management company Yoke and now boasts 4.1 million TikTok followers of the social media content it creates from a mansion in Essex.
The Wave House TikTok post banned over lack of ad disclosure
An image from a TikTok post by The Wave House for Pretty Little Thing (ASA/PA)
A TikTok post by influencers The Wave House promoting fashion retailer Pretty Little Thing has been banned after the group failed to clearly mark it as an advert.
The ruling is the first complaint upheld by the Advertising Standards Authority (ASA) against the group of six influencers, set up by management company Yoke and now boasting 4.1 million TikTok followers of the social media content it creates from a mansion in Essex.
The post, seen in October, featured two men wearing leather jackets and sitting in convertible cars and two women in pink jackets with Pretty Little Thing embroidered on the back.