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MICHIGAN TV PITCHMAN #6: The Empire Carpet Guy You remember these TV commercials, right? And that jingle tag with the phone number: “588- , EmPI-I-IRE! Those were for Empire carpets, and the commercials were showing up so often on Michigan TV, we thought the Empire Man was a Michigander. But nope. He was from Chicago. Just who was that guy who did those commercials and how did he land that gig as spokesman? His name was Elmer Lynn Hauldren, born in Missouri on April Fool s Day, 1922. He began his own advertising business after World War II, called Lynn Hauldren Creative in Chicago. After winning several ad awards, in 1977 he found himself working on a campaign for Empire Carpets. The Empire company had pre-approved an actor to play the role of the Empire spokesman but for some reason, the actor couldn t be found. Instead, they asked Hauldren to take over the role as spokesman for the time being.

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