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JoJo Maman Bebe has launched its fourth Elmer clothing collection, a range of hoodies, joggers, sleepsuits, and cardigans all featuring new styles and graphic specially created by the retailer’s design team.
The launch has been supported by digital marketing and social media campaigns from the retailer and Elmer publisher, Andersen Press. Shoppers who buy two or more items will receive a complimentary copy of Elmer’s Little Library.
The deal is managed by the UK licensing agent, Metrostar.
Sarah Liversidge, childrenswear buyer, said: “We are so excited at JoJo to have our favourite elephant, Elmer, return for our fourth