Digi's new campaign reminds Malaysians from all walks of life that love, compassion and understanding begins with family, as they usher in the Chinese New Year via this Naga DDB Tribal Malaysia film.
In collaboration with Naga DDB Tribal and Mojo Films, Digi has released a heartwarming short film, titled, “Pemeri”. Taking inspiration from the Iban community and their cultural practices, the story follows an Iban boy, Kevin who puts the needs of others over his own Christmas wishlist. In the end,
Naga DDB Tribal Malaysia and Digi Telecommunications have created this new campaign that highlights the profound awareness children have towards the everyday struggles that their parents and people around them are facing to make ends meet for the family.