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“Miss Springmaid” tells the story of how "Colonel" Springs spearheaded an innovative ad campaign that made Springmaid sheets a household word and changed the approach of the country's advertising industry from the late 1940s until his death in 1959.

United statesBrendan behanElliott white springsCourtesy of american public televisionElliott white springs of mills incEncore wednesdayWhite springsSprings millsMadison avenueAmerican public television