The need to increase awareness and understanding of customers' financial services is increasing globally, and Việt Nam - an emerging economy, is no exception, according to Mambu’s report.
Vietnam faces a possible gap in financial accessibility and awareness 17:59 | 27/05/2021
Vietnam faces a possible gap in financial accessibility and awareness
A study of 2,000 global consumers released today by Mambu, the market-leading banking and financial services platform, revealed that both banked and unbanked individuals feel underserved, with 56 per cent of banked customers globally claiming that there are other services they should be able to access.
âWith more than 1.7 billion unbanked adults globally, the data thatâs usually reported points us to emerging markets and geographical barriers to access. However, the gap in accessibility on a global level should not be ignored,â said Elliott Limb, Mambuâs chief customer officer.
Gap in global financial awareness and accessibility
ABU DHABI, 2 days ago A study of 2,000 global consumers revealed that both banked and unbanked individuals feel underserved, with 56% of banked customers claiming that there are other services they should be able to access, said Mambu , the market-leading banking and financial services platform ,in a new report. “With more than 1.7 billion unbanked adults globally, the data that’s usually reported points us to emerging markets and geographical barriers to access; however, the gap in accessibility on a global level should not be ignored,” said Elliott Limb, Mambu’s Chief Customer Officer. “Personalisation is going to be key for banks if they want to avoid being sidelined by new entrants that give more inclusivity and access. Banks need to be using the technology available to understand their consumers’ habits and in turn, anticipate their needs, with hyper-personalised recommendations and services.”