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It s easy to enter the Asian market during Lunar New Year It s hard to get it right

Companies often make crucial cultural missteps that alienate consumers during one of the biggest spending events of the year.

Republic ofTang weiRanjana singhPeter huynhTana licsandruChen kunEllen nguyenfeaturesDolce gabbanaQueen mary university of londonStatistics officeLunar newGuccio gucciLunar new yearGetty imagesGeneral statistics officeChinese new year themed

Why companies often get Lunar New Year wrong in the workplace

Why companies often get Lunar New Year wrong in the workplace
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Republic ofHong kongUnited statesNew south walesCity ofUnited kingdomEllen nguyenfeaturesCassandra yongSloan school of managementAsian diversity networkBoston consulting groupLunar new yearImages closeupGetty imagesPin ya tsengSan francisco based