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BOSTON, June 1, 2021 /PRNewswire/ In celebration of Pride Month and in conjunction with the 50th anniversary of Boston Pride this June, Blue Cross Blue Shield of Massachusetts ( Blue Cross ) has unveiled 100 Bluebikes wrapped in a rainbow pride-themed design. The Blue Cross Proud bikes will be integrated through the month of June across the Bluebikes system s 10 municipalities: Arlington, Boston, Brookline, Cambridge, Chelsea, Everett, Newton, Revere, Somerville, and Watertown. Blue Cross is the title sponsor of Bluebikes, Metro Boston s public bike share system. Bluebikes is owned by the municipalities and operated by Lyft.
As part of the month-long initiative and to reflect its continued support of LGBTQ+ pride, Blue Cross will donate $1 for every ride taken on pride-themed Bluebikes through the month of June to
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