Independent creative business Bullfrog bolsters its creative leadership team with the appointment of Elle Bullen as executive creative director.
This chapter in Bullfrog’s growth also sees the promotion of Dan Sparkes to executive creative director. The two leaders will steer the business’ cre
February 16 2021, 10:47 am | BY Ricki Green | 1 Comment
London International Awards (LIA) has created a coaching and networking program to develop, educate, inspire and grow young creative talent.
Industry leading coaches from Australia include Dave Bowman, APAC creative chief at Google PI; Adrian Bosich, managing partner and creative founder of AIRBAG; Elle Bullen, creative partner and co-founder at SDWM, Melbourne; Emma Daines, founder, CEO and executive producer at Fin Design & Effects, Sydney; Ben Lilley, creative chairman of McCann Australia; Adrian Mills, lead partner, creative brand advertising at Deloitte, Melbourne; Ralph van Dijk, founder and executive creative director at Eardrum, Sydney and Aussie expats Matt Eastwood, global chief creative officer at McCann Health, New York and John Mescall, global ECD and global Creative Council president at McCann Worldgroup.
January 19 2021, 10:37 am | BY Ricki Green | 17 Comments
Aussie fan favourite, Drumstick ice cream, has launched its new brand platform ’Summer’s Here’ via independent agency SDWM.
For over 50 years, Drumstick and summer have been synonymous, with the product evoking a sense of nostalgia for Australians – memories of all the good times had while growing up. But a lot has changed in the last 12 months, let alone the last 50 years. That’s why the brand’s latest campaign, ‘Summer’s Here’, captures the pure joy summer can bring, targeting a new generation of Australians.
After what’s been a tough year, the campaign aims to remind people that summer isn’t just a season, it’s a mindset. The ‘Summer’s Here’ TVCs, directed by Kate Halpin from Sweetshop, transports a hero character out of the everyday and into a pool party world where the sun, fun and most importantly Drumsticks never end.