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Taste
Woolworths
Taste continues to hold its own, with a 13% increase in circulation in 2020 Q4 and unprecedented online performance in January 2021.
Woolworths
Taste magazine, produced by New Media, continues to hold its own, with a 13% increase in circulation in 2020 Q4 over Q3 - to a final total of 27,974. The latest ABC, posted on 11 February 2021, also showed growth in paid circulation of 15% from 20,314 to 23,520. Unsurprisingly, this figure is down 7.6% year on year due to the effects of Covid-19. However, sell-through for December was higher than expected and reflected Woolworths own results for the Christmas period.
Woolworths
Taste s online performance is also unprecedented. Whereas web traffic usually declines after Christmas,